From her time as a bartender, Gabby noticed something was missing in the alcohol industry: there were no organic spirit based RTDs. More specifically, no organic tequila based RTDs that tased great, had a premium, high-quality composition with a brand identity that was truly metropolitan. No brand in the market successfully captured what a city dweller wants in a spirit product: a portable, premium cocktail that looks great in or out of the bar.
Gabby launched Damn Right Cocktails to create exactly what was missing in the spirits industry: the world’s first USDA certified organic, 100% de Agave Tequila Ready-to-Drink (RTD) Cocktails that has a metropolitan brand identity. As the youngest woman to launch a Tequila RTD, it is Gabby's mission to pave the way for other underrepresented groups in the spirits world by encouraging them to disrupt the market with innovative products like her own.
