Knowledge Base

How to Find Your Niche

In business, a niche is a subset of a larger market that targets a specific problem or audience. When you’re starting a business, this can be a huge advantage, as a niche will provide you with focus.

Building Your Landing Page

We will give you step-by-step instructions on how to create your first landing page. We will cover some of the most popular tools, show you how to collect data and iteratively improve the performance of your page. We will also share top tips from some of the most successful landing pages.

Founder-Idea Fit

A business idea is worth very little without passion, expertise and timing. In short, execution is just as important as your idea. Leave open the chance that you might discover a more natural starting point for a business to flourish. One that is aligned with your entrepreneurial DNA. 

Meta Ads

With over 2.98bn monthly active users on Facebook and a potential reach of 1.6bn users on Instagram worldwide, Meta ads are a great way to reach potential customers directly on their laptops, phones or devices.

Influencer Marketing

Influencer marketing works for most business types, however it works particularly well for consumer products - both physical and digital. The main factor in making influencer marketing work for you is selecting the right influencers.

No-Code MVP

We’ll focus on helping you understand what No-Code MVPs are, what no-code tools are, how to plan and create a no-code MVP, and how to test and iterate yours with users. We’ll even build our very own No-Code MVPs together!

Customer Discovery

Сustomers will only show up if we build something they really need or want, no matter how brilliant or innovative the idea is. More than half of startups fail because the founders created something no one wanted. So it is crucial that we start with understanding the customers’ problem.

Building an Audience on Social Media

Organic audience building refers to the process of growing your audience without relying on paid advertisements or promotions. It involves creating valuable content, engaging with your target audience, and leveraging the power of social media platforms to build a loyal following. You can harness the voice of your social media audience to get feedback on product features, value propositions and ad copy, while naturally warming them up to become your customers.

Attracting Your Customers

In this video, you’ll learn to identify the potential leaks in your marketing funnel and to optimise your lead generation techniques. You’ll have a clear idea of how to boost the overall user experience of your campaigns and site.

Basic Unit Economics

Understanding the costs associated with your product can help you determine pricing, break even cost and level of scale required for your business as you move along. Setting targets also keeps you ambitious whilst being realistic about the resources you have in order to build your business.

Building Your Credibility

Demonstrate your credibility by building trust and delivering value. You can do that by: adjusting your landing page, ensuring a professional and consistent online presence, and establishing personal credibility

Developing a technical MVP

Even if you have started your product build, or have a product that you’re already selling, the technical MVP options provide novel ways to test new features or solution-pivot ideas.

How the supply chain works

As a physical product founder, building out your supply chain will be one of, if not the, most important things you do. It has the potential to make or break your business and will function as the backbone of your business.

How to build a digital MVP

We will explore how some big brands originated from minimal starting points, and then get stuck into the pros and cons of the different ways to build an early version of a product – specifically for those who don’t have a background in software development.

Talking to Customers as a Startup Founder

The ways your potential customers think, feel, and behave are the make or break point of your business. As a founder, you need to be constantly aware of their needs in order to validate if what you are building can help them. From there, you can develop an attractive product or service that meets their needs.

The Risky Assumptions Framework

At the earliest stage, your business idea is made up of assumptions — a collection of guesses that represent your understanding of customers, market and the ways you intend to make money. But your assumptions are not born equal: try and categorise them.